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Thor vs Darth Vader

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Do you know when a marketing campaign does so good that it goes viral and someone else comes and try to hitch a ride in the idea?

Volkswagen launched a marketing campaign during the super bowl, where a kid is shown in a tireless attempt to manipulate the force wearing a Darth Vader custom. All of that to show one of the car’s features at the end of the video. Worth watching:

Then, Marvel comes and does an extremely similar video, where a kid wearing a Thor custom is shown trying to unleash the power from Thor’s hammer. But the end is very different from what you would expect if you had watched the Volkswagen campaign:

When I was watching it, just though like: yeah.. daddy is going to bip his alarm, honk the horn or turn the engine on using the remote control, then suddenly the kid manages to unleash the power from the hammer. Then, you just realize that it wasn’t yet another vehicle campaign, but a movie one right after recovering from the shock. Now, try to think of the second one in a world where the volkwagen’s one doesn’t exist or in the mind of someone who didn’t watch it. Not so funny, uh?

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