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	<title>Thoughts Pad &#187; Uncategorized</title>
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		<title>Readers&#8217; Social Network</title>
		<link>http://www.thoughtspad.com/2010/05/readers-social-network/</link>
		<comments>http://www.thoughtspad.com/2010/05/readers-social-network/#comments</comments>
		<pubDate>Wed, 26 May 2010 11:59:22 +0000</pubDate>
		<dc:creator>Adriano Marques</dc:creator>
				<category><![CDATA[Startups]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[knowledge]]></category>
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		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.thoughtspad.com/?p=61</guid>
		<description><![CDATA[It is wonderful how powerful communication through social media is. If you simply start following the right people on Twitter, you&#8217;ll get a clear glimpse of what is happening around the world, as well as local and worldwide trends. Just mentioned that, because I was reading some tweeks, and came across one that was sent [...]]]></description>
			<content:encoded><![CDATA[<p>It is wonderful how powerful communication through social media is. If you simply start following the <strong>right people</strong> on <a href="http://www.twitter.com/thoughtspad">Twitter</a>, you&#8217;ll get a clear glimpse of what is happening around the world, as well as local and worldwide trends. Just mentioned that, because I was reading some tweeks, and came across one that was sent by a Social Network for avid book readers, and that is ultra cool. Just took some time, and signed in to that social network (called <a href="http://www.skoob.com.br">Skoob</a>) and tried to figure out how it worked.</p>
<p>I love reading (and even listenning to audio books), so this social network was something I was really looking for for a long long time. There, you can keep track of books you read, are reading, abandoned, is planning to read and leave reviews. You friends can just come and look at your bookshelf to figure out what you&#8217;ve being reading and your comments and recommendations on those books.</p>
<p>Found two downsides in <a href="http://www.skoob.com.br">Skoob</a>, though:</p>
<ol>
<li>It is a brazilian social network, and though I love <a href="http://en.wikipedia.org/wiki/Brazil">my country</a> and would love to see one of our social networks shine among the others, I just realized it is still a localized network focused on brazilian trends and portuguese books. That was quite a downside for me, as I&#8217;ve being reading a lot of foreign books, and have plenty of friends that doesn&#8217;t speak portuguese but that would benefit from my reviews.</li>
<li>It doesn&#8217;t have too many books yet. Just tried some books I read recently, and had to register myself 2 or 3 of them. If I get to my real bookshelf, I&#8217;ll find some hundreds of books (some of them are rare) and registering all of them simply doesn&#8217;t fit my fancy.</li>
<li>Ok, it was three actually. It is beta, and server response is really slow. Registering a single book just took me a whole lot of time and got me really bored.</li>
</ol>
<p>Then, disappointed enough I just decided to go out and look for something more solid or closer to what I am looking for.</p>
<p>But, before going further, I would like to state that I don&#8217;t want to sound like I don&#8217;t want you to use <a href="http://www.skoob.com.br">Skoob</a>. It is a great social network, have accomplished a lot already and it is a small start up striving to get mainstream. They&#8217;re just doing fine, they&#8217;re focusing on brazilian needs and I&#8217;m proud to see what they&#8217;ve accomplished this far. I will certainly revisit it in a near future.</p>
<p>That said, I&#8217;ll get into the next part. I googled and found other social networks like scoob, and decided to review the most promising one I&#8217;ve found. Here is the list of contenders:</p>
<ol>
<li><a href="http://www.skoob.com.br">Skoob</a></li>
<li><a href="http://www.goodreads.com">Good Reads</a></li>
<li><a href="http://www.librarything.com/">Library Thing</a></li>
<li><a href="http://www.shelfari.com/">Shelfari</a></li>
</ol>
<p>In order to review them, I decided to sign in, create a profile, add a common set of books and evaluate the overall usability of the website. Here is the common set of books I decided to add:</p>
<ul>
<li><a href="http://crushitbook.com/">Crush it!</a></li>
<li><a href="https://www.stephencovey.com/7habits/7habits.php">The 7 Habits of Highly Effective People</a></li>
<li><a href="http://37signals.com/rework/">Rework</a></li>
<li><a href="http://www.lds.org">The Book of Mormon</a></li>
</ul>
<p>These are all well best sellers and known books, and any readers&#8217; social network <strong>must have them</strong>.</p>
<h2><a href="http://www.skoob.com.br">Skoob</a></h2>
<p>Thanks to <a href="http://www.twitter.com/heitordelima">@heitordelima</a>, the friend that had a tweet sent through <a href="http://www.skoob.com.br">Skoob</a>. That tweet presented me the network, and that&#8217;s why it is so important to integrate with <a href="http://www.twitter.com/thoughtspad">Twitter</a> and <a href="http://www.facebook.com/adriano.m.marques">Facebook</a> these days, no matter what your business is (if you want to get big). As I said before, this is a very good social network, but it is beta and focused on brazilian content. Here is my review:</p>
<ul>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-down-e1274871833405.jpg"><img class="alignleft size-full wp-image-63" title="Thumbs-down" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-down-e1274871833405.jpg" alt="Thumbs down..." width="15" height="18" /></a> Very slow. A Social Network can&#8217;t be that slow. People just get bored and quit your site, as I did. Things must be easy and quick. That&#8217;s a point they&#8217;re probably tackling down right now, as they&#8217;re growing pretty fast and perhaps looking for funding to afford their infrastructure. As I said before: it is worth revisiting in a near future.</li>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-down-e1274871833405.jpg"><img class="alignleft size-full wp-image-63" title="Thumbs-down" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-down-e1274871833405.jpg" alt="Thumbs down..." width="15" height="18" /></a> Registering in a new book is got very confusing steps:
<ul>
<li>You go to the search bar, and type in the book you&#8217;re looking for</li>
<li>Search returns no results, then it is offered a link so you can add that book</li>
<li>The next page just says: You can&#8217;t add a book before making sure it isn&#8217;t already registered. And then, you have to conduct the same search once again. Did I mentioned how slow it was? Then I had to make two searches in order to add one book&#8230; This one got me really disappointed.</li>
<li>Then, you get to a page where you type in the basics of that book</li>
<li>Then, you get to another page where you&#8217;ll have the option to add further details</li>
<li>Then you get your book registered.</li>
<li>In none of these steps they try to auto-complete the fields based on what you were searching. Also, after typing in the title in the first page, you&#8217;ll have to type in the same title in the second one, while you should have it already filled in based on what you filled in the page before. The whole process is very slow, and I just couldn&#8217;t afford to register more than 2 or 3 books there. The harder it is to register a book, the less people will do it, the less books are going to be available in the network, the sooner the network will be dead. Usability is a big deal guys. Revisit these steps and make sure that they&#8217;re really easy, quick and smooth.</li>
</ul>
</li>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg"><img class="alignleft size-full wp-image-64" title="Thumbs-up" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg" alt="Thumbs Up!" width="15" height="18" /></a> One thing I liked on Skoob is that it offers you a lot of options when it comes to integrating with Twitter. You can select if you want Skoob to send out a tweet when you mark a book as reading, read, planning to read, abandoned, etc. This is really cool, and this sort of tweet increases the social network presence on the internet and allow people to more effectively share what they&#8217;re actually trying to share, which is the relation they have with a given book. If they didn&#8217;t want to spread out the word about it they wouldn&#8217;t be adding books to their online bookshelf neither would they have allowed the social network to integrate with Twitter.</li>
</ul>
<h3>Books Availability</h3>
<p>Found The Book of Mormon in Portuguese, but couldn&#8217;t find in the other languages I&#8217;ve read it (English and French). Had to add them myself, and suffered severe usability issues while doing it. Couldn&#8217;t find the other english books mentioned also, though the 7 habits was already registered there.</p>
<h2><a href="http://www.goodreads.com">Good Reads</a></h2>
<p>This is the network I just tried right after Scoob. Here is my review:</p>
<ul>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg"><img class="alignleft size-full wp-image-64" title="Thumbs-up" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg" alt="Thumbs Up!" width="15" height="18" /></a> Good Reads have shown that they&#8217;ve made their homework when it comes to Web 2.0 and Social Networks. As soon as you add a book to your shelf, you start getting suggestions of related books that you may have read or that you may be interested in start reading. This made me spend a reasonable amount of time on the network, as I was always presented with a book I already read and just couldn&#8217;t stop adding them to my bookshelf. A social network must master content relashionship. It isn&#8217;t only about people anymore: you want to relate content, and that makes people linger and love your website.</li>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg"><img class="alignleft size-full wp-image-64" title="Thumbs-up" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg" alt="Thumbs Up!" width="15" height="18" /></a> A minor detail, is that if you say that you&#8217;re reading a book, then you can tell in which page you currently are. Update: <a href="http://www.twitter.com/heitordelima">@heitordelima</a> just told me that <a href="http://www.skoob.com.br">Skoob</a> has this capability as well. Unfortunatelly, they&#8217;ve missed the point of making things easily reachable. Just couldn&#8217;t see this feature at first.</li>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg"><img class="alignleft size-full wp-image-64" title="Thumbs-up" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg" alt="Thumbs Up!" width="15" height="18" /></a> A very good feature they have is Google Preview. While seeing a book profile, you can just get a book preview if it is available from Google. That&#8217;s wonderful if you&#8217;re trying to figure out if a book is worth reading. Avid book readers like me, sometimes spend hours trying to figure out if the book is worth a read (perhaps we should consume those hours reading them) by reading reviews of the book, table of contents, descriptions, commentaries, taking a look at a preview when it is available, etc. Book preview is a very nice feature, and make the network look really big and complete.</li>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg"><img class="alignleft size-full wp-image-64" title="Thumbs-up" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg" alt="Thumbs Up!" width="15" height="18" /></a> Once again: Social Networking is a business of relationships. People just tend to believe that relationships are only about people. <strong>It isn&#8217;t</strong>. And that&#8217;s the point I think Good Reads performed really well. While browsing the network, they&#8217;ll just keep suggesting you to take a look at popular shelves, more books by the author and relate books by showing what other books people that read a book have also read. This is just the big catch. A real book reader would spend a big deal of time in this network just to get up with all of that. This is more than 70% of the network, I would say.</li>
</ul>
<h3>Books Availability</h3>
<p>I simply didn&#8217;t have to add any book. Just found all of them (and many others I&#8217;ve read) very easily. Rework, for example, just poped up when I added Crush it! and that&#8217;s what I was expecting. I just felt that though I have a reasonable amount of books, I would find more than 80% of them already listed there.</p>
<h2><a href="http://www.librarything.com/">Library Thing</a></h2>
<p>This one looked very promising at first, as they state they are a community of &#8220;1 million book lovers&#8221;. Truth is, that they&#8217;ve a very poor business model, and the community looks dead. Here is my review:</p>
<ul>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg"><img class="alignleft size-full wp-image-64" title="Thumbs-up" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg" alt="Thumbs Up!" width="15" height="18" /></a> They offer two basic types of accounts: Organizational and Personal. It shows that they&#8217;re concerned about serving everyone&#8217;s needs, and that has a high potential if organizations begin to give a serious look at Library Thing and what a profile there can do for them. Having organizations interested in your social network means that soon you&#8217;re going to cash in somehow.</li>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-down-e1274871833405.jpg"><img class="alignleft size-full wp-image-63" title="Thumbs-down" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-down-e1274871833405.jpg" alt="Thumbs down..." width="15" height="18" /></a> It is got a horrible design. It is very hard to digest the screen and make a sense of what is being presented. Though I realized it was relating a lot of content, in the very web 2.0 and social networking way, I just couldn&#8217;t stand digesting it all. Too much data, bad color combinations and too many distractions. Design must be clear, and they&#8217;ve missed that point.</li>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-down-e1274871833405.jpg"><img class="alignleft size-full wp-image-63" title="Thumbs-down" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-down-e1274871833405.jpg" alt="Thumbs down..." width="15" height="18" /></a> Almost no book registered. Couldn&#8217;t find any of those. Although they&#8217;re 1 million, it looks like none of them like to contribute at all, or they aren&#8217;t actually active. I wonder if that 1 million refers to people that just signed in one day, or to people that are active in the social network&#8230;</li>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-down-e1274871833405.jpg"><img class="alignleft size-full wp-image-63" title="Thumbs-down" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-down-e1274871833405.jpg" alt="Thumbs down..." width="15" height="18" /></a>Twitter interaction is disabled. That&#8217;s really bad and the social network is loosing visibility because of that.</li>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-down-e1274871833405.jpg"><img class="alignleft size-full wp-image-63" title="Thumbs-down" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-down-e1274871833405.jpg" alt="Thumbs down..." width="15" height="18" /></a>Later I discovered that if you want to contribute (waste your time registering books in their network) with more than 200 books, you&#8217;ve got to pay a fee! I was stunned to learn that you would have to pay $10 for an yearly subscription or $25 for a life time. Hey guys! You&#8217;re trying to make money in the wrong place! You&#8217;re killing your business. Try to make money with affiliate networks or advertisements and instead of charging them for contributing, invite them and make things easier for them to contribute. This is the worst business model I&#8217;ve ever found for a social network.</li>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg"><img class="alignleft size-full wp-image-64" title="Thumbs-up" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg" alt="Thumbs Up!" width="15" height="18" /></a>Zeitgeist is <strong>so ultra cool</strong>. Every social network should have a live stats like that. It gets people involved and courious about your network. The long you make people linger in your network, the more valuable it will be. If people spends more time in your network, it means it is worth it, and soon they&#8217;ll start to comment out. Zeitgeist is a huge thumbs up, and a thumbs down to all other social networks that are missing this point.</li>
</ul>
<h3>Books Availability</h3>
<p>Couldn&#8217;t find crush it!, the 7 habits and neither The Book of Mormon. That made me feel like the community was dead and that no book could be found there. And as my real book shelf features hundreds of books, registering them there would certainly be a pain. It feels like only 10% of my books could be found there already registered.</p>
<h1><a href="http://www.shelfari.com/">Shelfari</a></h1>
<p>This was the last one I tried, and has the most pleasent interface. A huge plus is that it is owned by Amazon, a worldwide book seller leader. Here is my review:</p>
<ul>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg"><img class="alignleft size-full wp-image-64" title="Thumbs-up" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg" alt="Thumbs Up!" width="15" height="18" /></a>Very pleasant and highly usable interface. The design is clean and thematic. Browsing is smooth, fast and easy. Just loved it.</li>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg"><img class="alignleft size-full wp-image-64" title="Thumbs-up" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg" alt="Thumbs Up!" width="15" height="18" /></a>Search is always easily at reach whenever you are inside the network. That really helps when you just had remembered a book you would like to learn more about or perhaps add to your bookshelf.</li>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-down-e1274871833405.jpg"><img class="alignleft size-full wp-image-63" title="Thumbs-down" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-down-e1274871833405.jpg" alt="Thumbs down..." width="15" height="18" /></a>It is hard to evaluate right after adding the book. After adding it just gives you a box where you can say that it is a favorite, and that box will vanish within 2 or 3 seconds, so you&#8217;ve got to be quick! That&#8217;s a downside, really, as I like to always rank the books I&#8217;ve read.</li>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg"><img class="alignleft size-full wp-image-64" title="Thumbs-up" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg" alt="Thumbs Up!" width="15" height="18" /></a>Very good shelf. It looks like a bookshelf, and gives people an overview of what you&#8217;ve being reading, what you read or what you&#8217;re planning to read.</li>
<li><a href="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg"><img class="alignleft size-full wp-image-64" title="Thumbs-up" src="http://www.thoughtspad.com/wp-content/uploads/2010/05/Thumbs-up-e1274871807989.jpg" alt="Thumbs Up!" width="15" height="18" /></a>As one would expect, due to the fact they&#8217;re owned by Amazon, one of Shelfari&#8217;s strengths is Web 2.0 and Social Networking capabilities. Like Good Reads, Shelfari has done their homework and you would spend hours browsing the interface without actually realizing you&#8217;ve done so just because things are so well related that you can&#8217;t stop clicking through.</li>
</ul>
<h3>Books Availability</h3>
<p>I can&#8217;t say this for sure, but it looks like all the books Amazon is got to sell are registered there. Just couldn&#8217;t find a book that wasn&#8217;t registered already. I would say that at least 90% of my bookshelf could be found there easily.</p>
<h2>My Readers&#8217; Social Network of choice is&#8230;</h2>
<p>I chose <a href="http://www.shelfari.com/">Shelfari</a> as it seems to already have the majority of books I own, and they have a really cool interface with serious web 2.0 and social networking features. It is owned by <a href="http://www.amazon.com">Amazon</a>, the website is really fast and the community seems pretty active. I would go for <a href="http://www.goodreads.com">Good Reads</a> as well, but I think that <a href="http://www.shelfari.com/">Shelfari</a> is got more books and that will make my life easier. <a href="http://www.skoob.com.br">Skoob</a> is a no go for a while, and <a href="http://www.librarything.com/">Library Thing</a> is got a very long road ahead to became a Readers&#8217; Social Network of choice for any avid book reader (not to mention that they&#8217;ve got to change their business model!)</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Moving the blog</title>
		<link>http://www.thoughtspad.com/2009/01/moving-the-blog/</link>
		<comments>http://www.thoughtspad.com/2009/01/moving-the-blog/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 10:12:00 +0000</pubDate>
		<dc:creator>Adriano Marques</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thoughtspad.com/2009/01/moving-the-blog/</guid>
		<description><![CDATA[I decided to move my blog to my own domain, and now using wordpress. I really liked the experience with blogger, but I decided that it was time to start having more control over my blog. This is going to be conducted as a test for some time, and then, when I see that wordpress [...]]]></description>
			<content:encoded><![CDATA[<p>I decided to move my blog to my own domain, and now using wordpress. I really liked the experience with blogger, but I decided that it was time to start having more control over my blog. This is going to be conducted as a test for some time, and then, when I see that wordpress is what I wanted I&#8217;ll be moving completely. Therefore, I&#8217;ll keep all posts synchronized during this time.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.thoughtspad.com/2009/01/moving-the-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seeing What&#8217;s Next</title>
		<link>http://www.thoughtspad.com/2008/05/seeing-whats-next/</link>
		<comments>http://www.thoughtspad.com/2008/05/seeing-whats-next/#comments</comments>
		<pubDate>Mon, 26 May 2008 18:07:00 +0000</pubDate>
		<dc:creator>Adriano Marques</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thoughtspad.com/?p=14</guid>
		<description><![CDATA[    This book features some in depth study of real world industry changes, and how they happened, explained from a point of view that most of us have never thought before.
    I found it very usefull in several subjects of study. Seemingly &#8220;Crossing the Chasm&#8221;, Geoffrey A. Moore, it&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<div style="text-align: justify;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp2.blogger.com/_CaIcqa3oJrA/SDr9XdPFM6I/AAAAAAAAAHE/J9w9Us12CV4/s1600-h/Seeing+What%27s+Next.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://bp2.blogger.com/_CaIcqa3oJrA/SDr9XdPFM6I/AAAAAAAAAHE/J9w9Us12CV4/s320/Seeing+What%27s+Next.jpg" alt="" id="BLOGGER_PHOTO_ID_5204750898806731682" border="0" /></a>    This book features some in depth study of real world industry changes, and how they happened, explained from a point of view that most of us have never thought before.</div>
<div style="text-align: justify;">    I found it very usefull in several subjects of study. Seemingly &#8220;Crossing the Chasm&#8221;, Geoffrey A. Moore, it&#8217;s first chapter explains some qualities of consumers, and how to feed them with what they need. Actually, it takes a different approach when compared to Crossing the Chasm, because it preaches that some business have their own niches of consumers, and that every nich has it&#8217;s own quality when it comes to a given product, while Geoffrey preaches how to scale through consumers to reach mainstream.<br />    Nevertheless, if you want to understand more about your consumers, both books are a must read anyway and both concepts works together.<br />    The most important thing about all this is that you not always need to overshot your customers. Some customers are just doing fine with what you provide currently, and maybe trying to overshot them with fancy additives can drop your profit range or even incentivate them to go for another undershot product that fits their needs. Basically, that&#8217;s the point of view from which most part of the cases studied in this book are seem, and I believe that should be the point of view from which you should analyse your business. Good reading, I recommend.</div>
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		<title>Umit at &quot;The Bourne Ultimatum&quot;</title>
		<link>http://www.thoughtspad.com/2007/12/umit-at-the-bourne-ultimatum/</link>
		<comments>http://www.thoughtspad.com/2007/12/umit-at-the-bourne-ultimatum/#comments</comments>
		<pubDate>Sat, 15 Dec 2007 10:34:00 +0000</pubDate>
		<dc:creator>Adriano Marques</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thoughtspad.com/?p=10</guid>
		<description><![CDATA[Look mon! Umit has featured &#8220;The Bourne Ultimatum&#8221; movie!
Movie Directors are going to love UmitMapper and the NetworkInventory for their high-tech movies when we get it integrated into Umit. And we&#8217;re going to love to see them using it. Lol  
]]></description>
			<content:encoded><![CDATA[<p>Look mon! Umit has featured<span style="font-weight: bold;"> &#8220;The Bourne Ultimatum&#8221;</span> movie!</p>
<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://images.insecure.org/nmap/images/bourne/bourne-nmap-1.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px;" src="http://images.insecure.org/nmap/images/bourne/bourne-nmap-1.png" alt="" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://images.insecure.org/nmap/images/bourne/bourne-nmap-2-cropscale-400x250.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px;" src="http://images.insecure.org/nmap/images/bourne/bourne-nmap-2-cropscale-400x250.png" alt="" border="0" /></a><br />Movie Directors are going to love UmitMapper and the NetworkInventory for their high-tech movies when we get it integrated into Umit. And we&#8217;re going to love to see them using it. Lol <img src='http://www.thoughtspad.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>Software is not about code, but people and their desires</title>
		<link>http://www.thoughtspad.com/2007/07/software-is-not-about-code-but-people-and-their-desires/</link>
		<comments>http://www.thoughtspad.com/2007/07/software-is-not-about-code-but-people-and-their-desires/#comments</comments>
		<pubDate>Tue, 10 Jul 2007 14:20:00 +0000</pubDate>
		<dc:creator>Adriano Marques</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thoughtspad.com/?p=8</guid>
		<description><![CDATA[Thinking that with a really optimized, organized and structured code you&#8217;ll make your software the newest killer app ever? Been fast and stable is just a couple of the requisites users look for while choosing their software. Among all the requirements that users instintivelly looks for in a software, usability is the most decisive of [...]]]></description>
			<content:encoded><![CDATA[<p>Thinking that with a really optimized, organized and structured code you&#8217;ll make your software the newest killer app ever? Been fast and stable is just a couple of the requisites users look for while choosing their software. Among all the requirements that users instintivelly looks for in a software, usability is the most decisive of them.</p>
<p>    A software with poor usability makes user feel angry and disapointed about the software. Imagine that someone is trying to use your software in a low profile machine, and he starts missing some clicks because a process he is trying to do is very confusing and has many steps based on clicks and keystrokes to be accomplished&#8230; Gather this with the fact that he is in a hurry and his boss is mad about the time he spents to do something with the software. I don&#8217;t believe this person will ever love your software, nor he is going to indicate it to his friends, even if the underlying code of this software is well structured, organized and optimized. (This kind of software is not recomended for persons with cardiac problems)</p>
<p>    We have a lot of effort trying to spread software development techniques all arround, but few trying to spread usability, acessibility and internationalization techniques. Keep in mind that your software is used by human beings, and usability really matters.</p>
<p>    Spend some time reading some Human Interface Guidelines, choose one and stick with it. Also, make interface test suites and watch how your users work with your software. Try to count how much time they spend doing some tasks, and how can you decrease the time spent on each task. Try to make your interface as clean as possible, and keep in mind the KISS concept.</p>
<p>    Some of these advices I didn&#8217;t have time (yet) to make on Umit, like interface test suites and watch how users are working with Umit. But I had some experience on interface test suites at my job and realized how important they are for software development and software usability improvement.</p>
<p>    Although I&#8217;m not an expert on usability (yet), trust me: your software is not about code, but people and their desires&#8230;</p>
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		<title>Google&#8217;s Summer of Code Podcast and Umit@Nmap</title>
		<link>http://www.thoughtspad.com/2007/05/googles-summer-of-code-podcast-and-umitnmap/</link>
		<comments>http://www.thoughtspad.com/2007/05/googles-summer-of-code-podcast-and-umitnmap/#comments</comments>
		<pubDate>Fri, 25 May 2007 11:19:00 +0000</pubDate>
		<dc:creator>Adriano Marques</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thoughtspad.com/?p=7</guid>
		<description><![CDATA[For those of you interested on taking a look (or should it be a &#8220;hear&#8221;?) on the podcast I had with my friend Leslie Hawthorn[1], here goes the link[2]. Yeah&#8230; I was a bit nervous, and I missed some words&#8230; Also, we had a problem with skype at the time of the interview, and was [...]]]></description>
			<content:encoded><![CDATA[<p>For those of you interested on taking a look (or should it be a &#8220;hear&#8221;?) on the podcast I had with my friend Leslie Hawthorn[1], here goes the link[2]. Yeah&#8230; I was a bit nervous, and I missed some words&#8230; Also, we had a problem with skype at the time of the interview, and was kinda hard to come out with it. Anyway, hope you have good time with it! <img src='http://www.thoughtspad.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>There is another post at Google Summer of Code blog talking about some stats arround the Brazillian comunity[3] on open source and GSoC.</p>
<p>The last weeks, I&#8217;ve been playing on Umit trying to improve a little bit it&#8217;s usability and hunting some bugs for the next stable release which is going to happen at the same time Umit is getting integrated with Nmap officially[4]! Level Up for Umit!</p>
<p>Next Monday (28th May), the Summer of Code will officially begin, and keyboards will get really hot all arround the world. It won&#8217;t be different with us at Umit, and students didn&#8217;t wait until the official beginning of Summer of Code to start hacking their projects! Stay tunned to the Umit Project blog[5] to get some update about their projects. Soon the community will have brand new toys to play arround with Umit.</p>
<p>Cheers!</p>
<p>[1] &#8211; <a href="http://www.bengoodger.com/hawthornlandings/index.html">http://www.bengoodger.com/hawthornlandings/index.html</a><br />[2] &#8211; <a href="http://googlesummerofcode.blogspot.com/2007/05/umit-project.html">http://googlesummerofcode.blogspot.com/2007/05/umit-project.html</a><br />[3] &#8211; <a href="http://googlesummerofcode.blogspot.com/2007/05/brasilians-in-google-summer-of-code.html">http://googlesummerofcode.blogspot.com/2007/05/brasilians-in-google-summer-of-code.html</a><br />[4] &#8211; <a href="http://umitproject.blogspot.com/2007/05/umit-as-official-nmap-frontend.html">http://umitproject.blogspot.com/2007/05/umit-as-official-nmap-frontend.html</a><br />[5] &#8211; <a href="http://umitproject.blogspot.com">http://umitproject.blogspot.com</a></p>
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		<title>The Secret?</title>
		<link>http://www.thoughtspad.com/2007/05/the-secret/</link>
		<comments>http://www.thoughtspad.com/2007/05/the-secret/#comments</comments>
		<pubDate>Tue, 15 May 2007 12:25:00 +0000</pubDate>
		<dc:creator>Adriano Marques</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thoughtspad.com/?p=6</guid>
		<description><![CDATA[Yes&#8230; That&#8217;s the name of that almost best seller book (I said best seller, but I didn&#8217;t mean best book), and I used it as this post&#8217;s title. Actually, I don&#8217;t mean to talk much about that book, neither I mean to read it.
Most part of those who look forward to read that book, do [...]]]></description>
			<content:encoded><![CDATA[<p>Yes&#8230; That&#8217;s the name of that almost best seller book (I said best seller, but I didn&#8217;t mean best book), and I used it as this post&#8217;s title. Actually, I don&#8217;t mean to talk much about that book, neither I mean to read it.</p>
<p>Most part of those who look forward to read that book, do that with the hope of finding the answer of how to have a money tree in the backyard. First, I would like to state that I believe that money doesn&#8217;t come <span style="font-weight: bold;">without hard work</span>. You can work hard, and make something that give you loads of money after that, but not with the initial hard work stuff. So, even if that book can tell you the secret of making some money grow in a tree (and I tell you in advance that this is not the secret inside that book), I would still believe that there are better ways to earn some money. The best of them (and the only one I know so far) is working. <img src='http://www.thoughtspad.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':-D' class='wp-smiley' />  Impressed?</p>
<p>Now, what about earning more money working the same? That&#8217;s the secret (not the secret of &#8220;The Secret&#8221;, but the secret I&#8217;m telling you right now by my own)!</p>
<p>Think about it&#8230; What if you could do more work in less time? You could work more, and make more money. Too obvious, uh? Sure it is!</p>
<p>Now that you know that, start thinking: are you working fast enough? This is a boolean question, which can return only True or False. So, here is how we should handle the output:</p>
<ul>
<li>True &#8211; &#8220;Yes! I&#8217;m working fast. Thanks&#8221;: Ok! You&#8217;re a fast working guy, but you still should consider stay tunned to stuffs that can make you work even faster.</li>
<li>False &#8211;  &#8220;No! My work goes like a slug.&#8221;: Well&#8230; you need to analyze your environment, machine and tools. That&#8217;s all about increasing your work rate. And, IMHO, tools are decisive on that matter. You can work in a nice and fresh aired place, with the <a href="http://www.apple.com/macpro/">Mac Pro</a> of your dreams and still wonder how you could make your job faster. That&#8217;s true that you can go really fast with a good tool, and awful machines and environment (my case), but think about working in a nice place programming C++ with notepad&#8230;</li>
</ul>
<p>So, &#8220;The Secret&#8221;, for those of you thinking about earning money with more work, is working more in less time. Find a way to get a better environment, machines and tools.</p>
<p>Finding or creating a better environment, means setting up a place in which you feel confortable, with a good desk, chair, etc.</p>
<p>Well&#8230; Finding a good machine is up to you! Try to find one with specific features that are favorable on increasing your <span style="font-weight: bold;">WORK</span> speed, not a machine that is favorable on increasing your <span style="font-weight: bold;">GAMES</span> speed. First, try to earn money, and than, try to find something to waste your money with (after you have it, please! And pay cash!).</p>
<p>About tools, I can suggest <a href="http://www.sourceforge.net/projects/umit">Umit</a> if you&#8217;re a network admin trying to find a better way to keep track of your machines in your network (lol <img src='http://www.thoughtspad.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> , but if you&#8217;re a programmer, try Python and related frameworks (<a href="http://www.zope.org/">Zope</a>, <a href="http://www.turbogears.org/">Turbo Gears</a>, <a href="http://www.djangoproject.com/">Django</a>, etc.). That&#8217;s what I&#8217;ll try to share on a speech I&#8217;ll give at <span style="font-weight: bold;">UNIVERSO</span> with some Information System students.</p>
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		<title>Maemo</title>
		<link>http://www.thoughtspad.com/2007/04/maemo/</link>
		<comments>http://www.thoughtspad.com/2007/04/maemo/#comments</comments>
		<pubDate>Wed, 25 Apr 2007 20:02:00 +0000</pubDate>
		<dc:creator>Adriano Marques</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thoughtspad.com/?p=5</guid>
		<description><![CDATA[So it came the time which I decided to dedicate my time on porting Umit to Maemo, and make a package for it. This is a long time history, which started about a year or so and which I want to see it concluded for two reasons:

I want to be able to run Umit on [...]]]></description>
			<content:encoded><![CDATA[<p>So it came the time which I decided to dedicate my time on porting Umit to Maemo, and make a package for it. This is a long time <a href="http://umitproject.blogspot.com/2006/05/umit-on-nokia-770.html">history</a>, which started about a year or so and which I want to see it concluded for two reasons:
<ol>
<li>I want to be able to run Umit on my <a href="http://www.nokiausa.com/770">Nokia770</a> (which is getting old now with the <a href="http://www.nokiausa.com/N800/1,9008,,00.html">N800</a> release)</li>
<li>One of the Umit&#8217;s main goals is portability. I believe that a Maemo porting is another step forward to accomplish this goal.</li>
</ol>
<p>    If you are thinking about acquiring a handheld, I urge you to take a look on Nokia&#8217;s internet tablets. Those devices run Maemo (which is Linux). I know it&#8217;s needless to say, but I&#8217;ll do anyway: it runs Python 2.5 and Gtk&#8230; and soon, you&#8217;ll be able to run Umit on it also! <img src='http://www.thoughtspad.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>    This week I created a new branch at Umit&#8217;s repository, called hildon in which I&#8217;ll be making the necessary modifications. Contributions are welcome!</p>
<p>    If you don&#8217;t feel like exporting the branch to check what I&#8217;ve been making there, and run it on your device to see how is it looking now, I can list what I&#8217;ve done here:
<ul>
<li>Made a <span style="font-weight: bold;">really</span> simple function to detect if the program is running on Maemo or not</li>
<li>Converted the main window to HildonWindow (when running the app on Maemo)</li>
<li>Put the main menu and the main toolbar in their right places</li>
</ul>
<p>    Few work done until now, but soon it will be over. Also, I would like to announce that soon I&#8217;ll be releasing Umit 0.9.4. It will feature some bug fixes and installation process improvements. The new windows installer will also come with updated dependencies, including Python2.5 and latest Gtk version. These fixes should ease the task of creating packages for Umit.</p>
<p>    Currently, I won&#8217;t be able to release a Mac installer, but I&#8217;m looking forward to have a chance to do such installer soon (please, consider soon as been &#8220;until the end of this GSoC&#8221;).</p>
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		<title>The awaited result</title>
		<link>http://www.thoughtspad.com/2007/04/the-awaited-result/</link>
		<comments>http://www.thoughtspad.com/2007/04/the-awaited-result/#comments</comments>
		<pubDate>Thu, 12 Apr 2007 14:19:00 +0000</pubDate>
		<dc:creator>Adriano Marques</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thoughtspad.com/?p=4</guid>
		<description><![CDATA[Finally I could release the list of selected students for this Summer of Code. Unfortunately, I couldn&#8217;t select everyone I wanted, and I had to let go many talented students.
   I hope that the selected students have conscience of this matter, and work hard to show the world that they really deserved  [...]]]></description>
			<content:encoded><![CDATA[<p>Finally I could release the list of selected students for this Summer of Code. Unfortunately, I couldn&#8217;t select everyone I wanted, and I had to let go many talented students.</p>
<p>   I hope that the selected students have conscience of this matter, and work hard to show the world that they really deserved  that slot in the Summer of Code, returning really good and useful stuff to the community. I <span style="font-weight: bold;">really</span> believe they&#8217;re going to rock this Summer, and that&#8217;s why I chose them.</p>
<p>   BTW, the list of accepted students can be found <a href="http://code.google.com/soc/umit/about.html">here</a> and <a href="http://umitproject.blogspot.com/">here</a>.</p>
<p>   Soon, I&#8217;ll be announcing the address of the mailing lists and the IRC channel I said I was going to create for project discussions.</p>
<p>   Cheers!</p>
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		<title>Very first post&#8230;</title>
		<link>http://www.thoughtspad.com/2007/04/very-first-post/</link>
		<comments>http://www.thoughtspad.com/2007/04/very-first-post/#comments</comments>
		<pubDate>Wed, 11 Apr 2007 16:24:00 +0000</pubDate>
		<dc:creator>Adriano Marques</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thoughtspad.com/?p=3</guid>
		<description><![CDATA[This very first post is intended to:

Start this blog with something
Say that the final result of the Google Summer of Code is almost ready. I&#8217;m just waiting for one remaining student. Stay tunned&#8230;

Cheers!
]]></description>
			<content:encoded><![CDATA[<p>This very first post is intended to:
<ol>
<li>Start this blog with something</li>
<li>Say that the final result of the Google Summer of Code is almost ready. I&#8217;m just waiting for one remaining student. Stay tunned&#8230;</li>
</ol>
<p>Cheers!</p>
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