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Even if you don’t plan to read it, you can’t get away without understanding the phenomenon described by Chris Andersen in his book The Long Tail and expect to thrive in the age of the Internet. And this is no exaggeration - the long tail is a social phenomenon enabled by the internet and it extends beyond the realm offline retail stores, predicting customer behavior across almost all industries.
Easy and quick read, full of case studies and data to support the reality of this phenomenon. I highly recommend it!