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Fascinate

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Fascinate
There are 7 attributes that can be associated to any story, brand or personality that triggers the human fascination:

* Power
* Passion
* Mystique
* Trust
* Alarm
* Rebellion
* Prestige

Not only the author does a great job describing each of these triggers, comparing brands, products and even celebrities, but she also teaches how to identify all your personal triggers, how enhance them and what are the effects each of these triggers causes in other people.
Great read and definitely recommend for anyone interested in understanding the mechanisms that triggers fascination and how to use them to your advantage while building a brand or product.

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