Comments on: Loyalty Mobile http://www.thoughtspad.com/2010/06/loyalty-mobile/ Just another brick in the Open Source Wall... Thu, 09 Jun 2011 12:38:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Adriano Marques http://www.thoughtspad.com/2010/06/loyalty-mobile/comment-page-1/#comment-115 Adriano Marques Thu, 03 Jun 2010 10:42:09 +0000 http://www.thoughtspad.com/?p=72#comment-115 You've got a point, but don't you think that sometimes people just forget about acting? I just went to a gas station a dew weeks ago, and as I paid with Visa, they gave me a coupon that I should register at Visa's website to redeem the bonus. I've got two of these, and when I arrived home, I completely forgot to register them and right now I don't even remember where these coupons are. Well, if bluetooth is the issue and NFC requires extra effort, then these bonus may just go to customer's online profile ;-) If I already have all those details mentioned, I don't actually need to connect to his mobile. Not even to grab his GPS location, because we already know where the store is ;-) You’ve got a point, but don’t you think that sometimes people just forget about acting?
I just went to a gas station a dew weeks ago, and as I paid with Visa, they gave me a coupon that I should register at Visa’s website to redeem the bonus. I’ve got two of these, and when I arrived home, I completely forgot to register them and right now I don’t even remember where these coupons are.
Well, if bluetooth is the issue and NFC requires extra effort, then these bonus may just go to customer’s online profile ;-) If I already have all those details mentioned, I don’t actually need to connect to his mobile. Not even to grab his GPS location, because we already know where the store is ;-)

]]> By: knaeem http://www.thoughtspad.com/2010/06/loyalty-mobile/comment-page-1/#comment-114 knaeem Wed, 02 Jun 2010 11:00:27 +0000 http://www.thoughtspad.com/?p=72#comment-114 ummm .. well i will agree to the point that even mobile loyalty schemes require customer to act for awards/redemption. Bluetooth may be an option but its has alot of draw backs and still no one want their phone to connect to an external device without the users consent so there you will find customer acting to get awards or redeem. One of the many solutions can be NFC phones or your normal cell phone modified to work like an NFC phone. Apart from the problem solving, i believe customers act to get points or redeem is very important. It tells the retail about the actual interest of the customer and there is an emotional aspect to it as well. ummm .. well i will agree to the point that even mobile loyalty schemes require customer to act for awards/redemption.

Bluetooth may be an option but its has alot of draw backs and still no one want their phone to connect to an external device without the users consent so there you will find customer acting to get awards or redeem.

One of the many solutions can be NFC phones or your normal cell phone modified to work like an NFC phone.

Apart from the problem solving, i believe customers act to get points or redeem is very important. It tells the retail about the actual interest of the customer and there is an emotional aspect to it as well.

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